Tips and Tricks of Yard Signs Printing
Creating customized yard signs can help spread the word about your business. To make them stand out, you have to follow some effective design tips. Click to learn about them.
Want to make an effective and attractive yard sign? Our guide has got you covered.
In this article, we are going to list the top tips and tricks for yard signs printing. So, let’s dive in without further ado.
Before you begin with the design process, it is important to establish a clear objective for the yard signs. Consider the message you would like to convey. It can be to promote an event, provide directions, and create a sense of anticipation. Define your objectives to guide the yard sign design process. It will ensure your signs are relevant to their purpose.
2. Choose an Attractive Headline
Based on the objective of the custom yard signs, write the headline. Know that the headline is the largest piece of the text. It might be the only thing that the fast-driving customers can spot. Stick to one clear headline to ensure that the viewers do not get overwhelmed or confused.
3. Use Both Sides of the Yard Sign
When you design your yard or magnetic signs, do not forget to consider the front, as well as the back with two different designs. One of the common mistakes that people make is using the same design on both sides. This might work sometimes but most of the time it doesn’t.
Many people also feel that they do not need the second side as the yard sign is only going to face one direction. But printing it on both sides will enable you to share more information about your brand and what you offer.
4. Choose the Right Colors
Color psychology plays a major role in evoking emotions and conveying messages. Choose the colors that are relevant to your target audience or the brand. Yellow and red are bright colors that grab attention, while pastel shades create a more elegant and subdued feel. Try out different color combinations to find the perfect balance of the yard signs.
5. Add a Call to Action
You are creating a yard sign because you want your target and existing customers to take action. It is essential you tell them exactly what you would like them to do once they have read the sign. For instance, you might want them to visit your store or call your business. Make sure that the call to action is straightforward and easily understandable.
Creating a compelling CTA involves understanding what propels your audience and customizing the message to cater to these motivations. It ensures that the yard signs you have placed are doing more than just informing and prompting action.
6. Make It Legible
Though it seems obvious, it is often overlooked during the design process of yard or magnetic signs printing. For instance, a 9-inch letter size is too small for cars moving at 35 MPH. Keep in mind that your customers only have a few seconds to read, acknowledge, and process your message. Use legible fonts and make them bold enough to stand out. During the design process, maintain character spacing. Avoid using excessive colors, as they may clash. Choose a light background and dark lettering. This can make your message easily understandable.
7. Keep It Simple
Your customized yard signs should convey information effectively at a glance. Don’t clutter it with unnecessary details. Add only important information, such as the date, name of the event, location, and time. Simplicity is the key to making it look more attractive and ensuring maximum impact.
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