Why Is Everyone Talking About Comme des Garçons

Comme des Garçons has been in fashion for over 50 years, and it still surprises people.

Jul 10, 2025 - 12:00
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Why Is Everyone Talking About Comme des Garçons

Comme des Garons is a brand that many people talk about in the fashion world. It was started in Japan by Rei Kawakubo in the year 1969. At first, the brand was only known in Tokyo but soon gained global attention. People noticed its unusual designs, strange shapes, and bold fashion ideas. Unlike other brands, it did not follow common trends or popular colors. It made clothes that looked different, sometimes even unfinished or broken. These ideas made some people confused, but others were deeply interested. Over time, more fashion lovers started to follow the brand and talk about it everywhere.

What Makes It Stand Out

Comme des Garons is not like other fashion brands you see in stores or magazines. Most clothes of commesdegarcons.com aim to look beautiful or fit the body in the best way. But this brand often creates designs that break these normal rules of fashion. Many items look oversized, uneven, or have strange cuts and shapes. The idea behind this is to make people think about beauty in a new way. Rei Kawakubo wanted to show that fashion is not always about being perfect. She wanted people to accept things that look odd but still carry meaning. This message made the brand more than just clothesit became a way of thinking.

How It Became Popular

Comme des Garons became popular slowly, not suddenly like many other brands today. In the 1980s, the brand showed its work in Paris, which helped it gain more attention. People in Europe and America began to notice its different and bold style. Celebrities, designers, and fashion editors started wearing and talking about the brand. It was not something for everyone, but it attracted creative people. Many students of design also studied its work and used it as inspiration. Over time, this helped the brand grow a loyal and curious fan base. Its popularity kept increasing because it stayed original and creative.

What The Logo Represents

One of the most known parts of Comme des Garons is the heart logo with eyes. This logo is part of the brand's sub-line called PLAY, which is more casual and fun. The heart with eyes was designed by a Polish artist named Filip Pagowski. This simple and friendly design made the brand easier to reach new people. PLAY shirts and hoodies with the heart logo became popular all over the world. Even people who do not follow fashion closely can recognize the logo easily. It became a symbol of cool, relaxed, and modern fashion. The logo helped connect the brand to younger people as well.

Why People Wear It Today

Today, many people still wear Comme des Garons for many different reasons. Some wear it because they like the creative and different style it offers. Others wear it because they want something that stands out in a crowd. For some fans, it is about showing that they care about design and fashion ideas. People also like the fact that the brand is not focused only on trends. They feel they can express themselves freely through the brands clothes. Wearing Comme des Garons can be a personal statement more than just a style choice. That makes it stay important even after many years.

Different Lines And Products

Comme des Garons has many lines under its main brand, and each one is unique. The original line is more high fashion and shown in fashion weeks around the world. PLAY is the more casual line that includes t-shirts, hoodies, and sneakers with the heart logo. There is also Comme des Garons SHIRT, which mixes classic pieces with fun and strange designs. The brand also works with other companies to make special collections and shoes. A popular one is the partnership with Converse, which made sneakers with the heart logo. These different lines help the brand reach more people with different tastes. Whether someone wants something simple or wild, the brand offers many options.